My job is selling technology. Actually I'm more of a translator. I sell technology to other businesses and that's where things get weird. There is a bewildering array of tech out there and unfortunately many companies think technology sells itself and the value that the technology delivers should be obvious. Wrong. That's where I come in. I said I was a translator. My job is to translate techno babble into value that customers understand. This blog share my adventures with high tech sales. Selling high tech is fun so come join me on my sales journey!

Saturday, 9 February 2013

Romantic Sales #6: Smile Like You Meant It

February is the most romantic month of the year. In the lead-up to Valentine's day we are encouraging you to be romantic with your selling by sharing our Romantic Sales tips.  We'll cover the top 10 tips to spice up your sales in time for Valentine's day. Make February 14th the day you start Romancing Your Customers.

Tip # 6: Smile Like You Mean It
OK The fabulous Killer's track "Smile Like You Mean It"  isn't the most romantic of songs but it does talk about an important Romantic Sales skill - smiling.

Let's go back to dating.  Were you attracted to that miserable looking girl in the corner or the bubbly smiling one?  The miserable one can be vastly better looking but I'd opt for the  happy smiling girl any day.

First impressions count and first impressions last.  Make a point of smiling when you first meet someone.

Most people don't like hanging around with miserable people. Miserable and sad people usually have problems and you might feel suicidal after hanging around with them.  Morrisey and The Smith's have had their day...

So when you are selling,  learn to smile and smile like you mean it.  Smiling disarms people and establishes trust.  It doesn't mean you act like a grinning idiot or a fake smile used car salesman.  Smiling says you have confidence.  It says you are a positive person and you are fun to be with.

When you arrive at your prospect's place, smile.  When you leave, regardless of the outcome of the meeting, leave with a smile. Even if you are walking out having lost the order, leave with a smile. It's OK to be disappointed but showing humility at graciously losing the sale and thanking them for the chance to win their business will be something they will remember - it is a rare thing in today's world.  There will be other opportunities to win their business or deal with that person and you will be remembered on a positive note.

You may have forgotten how to smile.  I mean really smile. Practice each day smiling in the mirror if you have forgotten how to smile.

So smile like you mean it.

No comments:

Post a comment