Tip # 4: ABC of love
This isn't about that 1980's classic song The Look of Love by ABC but about closing.
ABC = Always Be Closing
Closing is not Romantic. ABC should be
ABC = Always Be Casanova
So why isn't Closing Romantic? It works in transactional sales where the likelihood of the sale falling away after the first date drops off a staggering 80%. The same applies to the world of dating - you need to be Closing all the time when you are out on the pull if you are operating on a one night stand policy.
Complex sales are rarely ever closed on a first date - the buyer needs to be slowly seduced into a sale, building lust and desire for your product. It may take 5 or more dates for love to blossom.
Closing is like asking for sex. If you went on a first date and and kept asking for sex you would turn your prospect off and blow your chances of a second date.
If you are a little more sophisticated, you might save the close for the end of the night and ask in your best seductive voice "Would you like to come back to mine for a coffee?".
Closing creates pressure to make a decision. If the buyer isn't in the mood then applying pressure will invoke either a fight or flight mechanism. Your desirable prospect will either secumb, put up barriers to your advances or run for the hills.
Recall a torrid romance you've had. You didn't need to close to jump into the sack - a look was often enough without a word spoken to be tearing each others clothes off. I'm sure Casanova didn't "always close" to achieve his conquests. He romanced his customers into a sale where
it seemed the most natural thing to do.
So this Valentine's day stop closing and start being Casanova.
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