My job is selling technology. Actually I'm more of a translator. I sell technology to other businesses and that's where things get weird. There is a bewildering array of tech out there and unfortunately many companies think technology sells itself and the value that the technology delivers should be obvious. Wrong. That's where I come in. I said I was a translator. My job is to translate techno babble into value that customers understand. This blog share my adventures with high tech sales. Selling high tech is fun so come join me on my sales journey!

Sunday 3 February 2013

Romantic Sales #1: I'll Take Care of You

February is the most romantic month of the year. In the lead-up to Valentine's day we are encouraging you to be romantic with your selling by sharing our Romantic Sales tips.  We'll cover the top 10 tips to spice up your sales in time for Valentine's day. Make February 14th the day you start Romancing Your Customers.

Tip # 1: I'll Take Care of You
Would you love someone that didn't care about you?

What's the purpose of Valentine's day?.....It's to show you care.

To make your selling techniques stand-out, show your customers and prospects that you care about them.  Think of selling as making them fall in love with you.  Your goal is therefore to make your customers fall in love with you and a simple yet powerful way to do this is to show them that you care.

If someone only cares about themselves, they are selfish and yet this is the way most sales people approach sales. The sales person wants the sale and rarely stops to think about the needs and wants of their customer. They are selfish and don't care. By caring about your customer's problems and challenges you will be more successful in sales.

Caring is have an honest sincere interest in them and the issues they face.  If you simply going through the motions and pretending to care in order to get the sale then you don't really care.

Show you care with integrity.

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