My job is selling technology. Actually I'm more of a translator. I sell technology to other businesses and that's where things get weird. There is a bewildering array of tech out there and unfortunately many companies think technology sells itself and the value that the technology delivers should be obvious. Wrong. That's where I come in. I said I was a translator. My job is to translate techno babble into value that customers understand. This blog share my adventures with high tech sales. Selling high tech is fun so come join me on my sales journey!

Friday, 18 January 2013

Which is the best book title?

I need your help. Nothing major - I would like your opinion on some possible book titles.

One of my goals for 2013 is to write another sales book.  I've been thinking about topics such as the power of words and their impact in influence and persuasion  and more recently I've been thinking about the role and psychology of the buyer.

A good starting point I find is the title so here are some thoughts on possible titles.

I would welcome your input on these.

Which ones grabbed your attention?
What would you expect the book to deliver?

Maybe you have some suggestions for titles.

Humane Selling
Customers have feelings too
Stop selling - start helping
Stop selling - start serving
Stop selling - start solving
Word Chemistry
The Sales Climax


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