My job is selling technology. Actually I'm more of a translator. I sell technology to other businesses and that's where things get weird. There is a bewildering array of tech out there and unfortunately many companies think technology sells itself and the value that the technology delivers should be obvious. Wrong. That's where I come in. I said I was a translator. My job is to translate techno babble into value that customers understand. This blog share my adventures with high tech sales. Selling high tech is fun so come join me on my sales journey!

Friday 30 November 2012

Using LinkedIn to promote ebooks

Yesterday I started a promotion of my Kindle book, Romancing The Sale by offering free downloads for 3 days.

It was moderately successful with 98 downloads from the USA, 40 from the UK and 1 from Germany. I did a free download promotion on the day I launched the book which was significantly more successful however interestingly although this was a much smaller number of downloads, it was enough to get me to a ranking of 1,050 in all books and #1 in the sales and marketing category. Previously I was around 7,000 so maybe people buy less books this time of year!

So how effective was using the social media aspect of LinkedIn?

The approach I used was to post a status update and encourage people I know to like the status update. I had 46 likes for my status post. The status post lead to this blog and in the blog was a link to the book on Amazon.  I used an Amazon affiliate account to track the Amazon views.

I had 98 visitors to the blog page outlining the offer and there was a link to the book there. The Amazon affiliate account showed I had 31 visitors resulting in 3 purchases - sadly none of them my book.

So 31 out of 98 people viewing the blog went to Amazon (32%) and zero downloads.

Free should eliminate risk but it shows even when risk is eliminated there is not 100% take-up.

Clearly I was getting downloads from somewhere.  I had set up announcements on about 20 of the ebook review sites such  as Pixel of Ink so it looks likely they were driving the traffic and not LinkedIn.

Interestingly I did discover LIKE and SHARE have different behaviours on LinkedIn.  I'm still not entirely sure what SHARE does as it is inconsistent.   Some people shared and it effectively spawns a new status post from them but not always....maybe someone can explain it to me.

So now to experiment number 2.  My day one experiment was a little convoluted with the blog in the way so today I have linked direct to the product on the LinkedIn status post.  Let's see what results that brings...

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