My job is selling technology. Actually I'm more of a translator. I sell technology to other businesses and that's where things get weird. There is a bewildering array of tech out there and unfortunately many companies think technology sells itself and the value that the technology delivers should be obvious. Wrong. That's where I come in. I said I was a translator. My job is to translate techno babble into value that customers understand. This blog share my adventures with high tech sales. Selling high tech is fun so come join me on my sales journey!

Friday, 11 October 2013

Sales isn't important

I learnt an interesting thing today.   Sales is not important to the global population.

That's quite remarkable given the trillions of dollars of trade and GDP of countries - much of that will be as a direct result of sales.  If a company doesn't have sales it is dead so it's not that sales is not important. In fact in today's globally competitive markets I would argue that the role of sales is more important now than it's ever been.

So why am I making this claim that the global population doesn't consider sales important?

The answer is Google.  Google has a wealth of statistical information about what people are interested in.
They provide access to this information through the Google keyword tool

So let's look at some search terms entered into Google

How to sell                      85,380 global searches per month
Sales training                      1,810 global searches per month
Sales coaching                   2,060 global searches per month
Learn to sell                          110 global searches per month
Learn how to sell                     40 global searches per month

Yet the population occasionally wants to learn how to sell and this is reflected

Sell my car                      49,500 global searches per month
Sell my house                  37,210 global searches per month

I discovered this low level of interest in sales by accident.  I discovered that sewing is more interesting than sales

How to sew                  472,850 global searches per month
Bernina sewing machine   72,580 global searches per month

So a brand of sewing machine that I've never heard of is searched for 5x more popular than learning how to sell.....

I suppose the good news is than more people are interested in how to sew than celebrity news

Celebrity news              301,000 global searches per month

So what to make of this?

I'm concerned that so few people are interested in improving their sales skills.  On the one hand it's good news for me since as a sales professional I am constantly looking for new ways to improve my sales technique and that gives me the opportunity to excel compared to my  competition however it's also worrying that so few people want to improve their selling technique which means that poor standards of selling will continue.

If we assume 1 in 100 people are involved in sales  in just the UK and USA there are  3.1 million people in sales but the search popularity on Google translates into each of these people search once every 3 years.....

Even if we assume that it's only the top 20% of sales people who are proactive, that only translates to 1.5 searches each year. Hardly continuous improvement.

The quality of sales skills needs to improve yet do we overcome this apathy?


  1. Thanks for sharing your experience. I will surely keep this in mind! We have got some fancy stuff about Sewing Machines & sewing related things. Take a look!

  2. Thanks for providing the info graphics. This is going to help allot!! Apart from sewing blog, I've recently started blog on Indian Wedding Photography take a look!

  3. Infographics really helped me allot. That's why I have to come back!
    You have to get the best photography team to make it up your mark!

  4. Knowledge is good if you share it with others as well. Thank You! We also do some kind of blog posts in Wedding Photography as you know..

  5. We have sell some products of different custom is very useful and very low price please visits this site thanks and please share this post with your friends. משרדי יחסי ציבור

  6. This natural sales training aide consolidates true models, a total proficient framework for making more sales at better edges and agendas to help you rapidly handle the key ideas of How To Sell More and apply them to your very own sales and sales training.cold calling

  7. This comment has been removed by the author.

  8. In spite of the fact that the training should assist them with being increasingly profitable, in any event for the time that they are in class, the sales individuals are not selling.cold call gatekeeper

  9. Plans are often poorly communicated and are not supported by systems which make modifications and reporting difficult and create confusion within the sales proof tools

  10. Most all other sales reps don't really have a plan for much beyond a day or two. You know, it's the where should I go and what should I do today approach. B2B Data List

  11. If you already have daily quotas, justcbd gummies then increase the number. It is amazing what the impact of just one or two additional calls each day will have on sales.

  12. Once you are done choosing the right yachts for sale, then you must be careful in doing transactions. Make sure that yachts for sale everything undergoes legal process.

  13. From an advanced compass, to gyroscopic impacts, contact screen information sources and voice control, designers would have liked to expand on these devices to deliver present day web design that was not restricted by the requirements of a PC.

  14. Sales reps, as well, are advocated in their dissatisfaction. The CMO chamber found that as opposed to selling, sales individuals spend as much as 40% of their time making their own informing and devices.

  15. Google began to stamp down on 'spam' practices and websites. Simultaneously Google understood that 'AdWords' were not going to murder off SEO and that truth be told the 'characteristic postings' urged guests back to their internet searcher stage. Webdesign

  16. Individuals will recollect you and come to you when the need emerges. Regarding content, ensure all that you compose is all around organized, clean, and liberated from verifiable and syntactic mistakes. Compose utilizing plain language. Webdesign

  17. In the organizations where sales individuals do succeed and flourish, the endurance pace of a sales individual is high, and the explanation it is high is that the organization takes dependably for a large number of the sales related errands, as opposed to leaving everything to the sales individuals.

  18. Like any customer item, paying more for quality that keeps going offers some incentive for cash spent. Webdesign bureau

  19. You need to gauge your sales power adequacy by the base entertainers, not the top. reinsurance in Missouri & Kansas

  20. Fascinating blog! Is your theme custom made or did you download it from somewhere?A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your design. With thanks
    Vé máy bay giá rẻ tu Dai Loan ve Viet Nam

    combo flc quy nhơn 2021

    combo dalat

    combo vinpearl nha trang 3 ngày 2 đêm 2021

    combo hải phòng phú quốc

    combo du lịch đà nẵng

  21. (as estimated by the all out cost of running the sales office, partitioned by the absolute income that the workplace produces, communicated as a portion of sales) rises quickly. first data iso program